Greenberg & Lieberman
Intellectual Property and Litigation

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Trademark FAQs - related questions & answers

Question: How can I add a trade name to my existing business?

Answer:
Trade names are registered using the Master Business Application. Add your UBI number and list each name you want to register on the Master Business Application.


Question: Do I have to register my trademark?

Answer:
No, but federal registration has several advantages, including notice to the public of the registrant's claim of ownership of the mark, a legal presumption of ownership nationwide, and the exclusive right to use.

Question: I want to complain about a company. Can I use their name and logo?

Answer:
Yes. While trademark law prevents you from using someone else's trademark to sell your competing products, it doesn't stop you from using the trademark to refer to the trademark owner or its products.
 

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Daily Terms

Notice

Definition:
A formal sign or notification attached to physical objects that embody or reproduce an intellectual property right -- for example, the use of the word "patent" or its abbreviation, "pat.," together with the patent number, on a patented article made by a patent holder or his/her licensees.

EBC

Definition:
Electronic Business Center - includes links to Patents EBC and Trademarks EBC - a web page containing hyperlinks to all online systems for conducting electronic commerce with the USPTO.

Assignment

Definition:
A transfer of ownership of a trademark application or trademark registration from one entity to another.

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